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When Democrat Sri Kulkarni started campaigning in the deep-red Texas district once represented by Republican House Majority Leader Tom DeLay, consultants told him not to even bother trying to get the district’s Asian-American vote.
“I was told, ‘Don’t chase after Asian voters, they don’t vote,’” Kulkarni said in a recent interview with Vox, adding: “Maybe they don’t vote because we don’t bother.”
Kulkarni, a 40-year-old former foreign service official under the Bush and Obama administrations, is doing the opposite of what the consultants told him. “Why don’t we try reaching out in other languages, not just English?” Kulkarni thought. He’s running a campaign with volunteers speaking to voters in 16 languages — aggressively trying to convince the district’s Asian-American voters to cast their ballots for him.
The district sits in the Houston suburbs, a rapidly diversifying part of Texas. The non-Hispanic white population has fallen to 40 percent, while the Asian community now makes up nearly 20 percent of the district.
It’s a simple premise: greeting a voter in his or her native language builds a relationship with that voter and opens a door to the community. Kulkarni already proved it worked in the primary, emerging on top in a field of five candidates. His campaign’s internal numbers suggested their outreach had dramatically increased Asian-American primary turnout, from 6 percent in 2014 to 28 percent in 2018.
“This thing that was a waste of time resulted in a 12-fold increase in people coming out in the Asian community,” Kulkarni told Vox.
Winning against Republican Rep. Pete Olson on Election Day will be tough. But Kulkarni and his campaign believe he has a fighting chance, and are buoyed by the nonpartisan Cook Political Report recently shifting the race to merely “Lean Republican.”
“I’d watch this one,” Cook’s Dave Wasserman tweeted.