From The National Journal: Private Equity Industry Launching Multi-Million Dollar Public Affairs Campaign

The private equity industry has taken a beating recently (mostly directed at Romney's work at Bain Capital) and is organizing a public relations effort to turn that around. This gives 2301s an early look at the press - in this case the public relations industry and how it attempts to mold public opinion:

In a concerted effort to counter negative coverage from the presidential campaign trail, the Private Equity Growth Capital Council launched a multi-million education and public affairs campaign Thursday called  "Private Equity at Work."

The campaign's website, PrivateEquityatWork.com, includes industry fact sheets, a blog, an industry primer and case studies that will be marketed through an online advertising campaign aimed at policymakers and the media. The campaign is the first major effort under Steve Judge, who was named PEGCC president earlier this week.

"There is a real lack of understanding about private equity - what it does, how it works and who benefits from it," Judge said in a statement. "We wanted to set the record straight by providing credible and up-to-date information about the industry and our proven record of strengthening companies, creating jobs and delivering impressive returns to pensions and other investors that bolster the financial security of millions of average Americans."