Six media trends noted by the Pew Center report

I wanted to highlight these specific trends noted by the report on the state of the media referred to below. These might be worth discussing further when we cover the media later this semester.

1 - The effects of a decade of newsroom cutbacks are real – and the public is taking notice.

2 - The news industry continues to lose out on the bulk of new digital advertising.

3 - The long-dormant sponsorship ad category is seeing sharp growth.

4 - The growth of paid digital content experiments may have a significant impact on both news revenue and content.

5 - While the first and hardest-hit industry, newspapers, remains in the spotlight, local TV finds itself newly vulnerable.

6 - Hearing about things in the news from friends and family, whether via social media or actual word of mouth, leads to deeper news consumption.