Might be worth considering as we investigate public opinion and public policy.
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The term is named after American policy analyst Joseph Overton, who stated that an idea's political viability depends mainly on whether it falls within this range, rather than on politicians' individual preferences.[2][3] According to Overton, the window frames the range of policies that a politician can recommend without appearing too extreme to gain or keep public office given the climate of public opinion at that time.
Overton described a spectrum from "more free" to "less free" with regard to government intervention, oriented vertically on an axis, to avoid comparison with the left/right political spectrum.[8] As the spectrum moves or expands, an idea at a given location may become more or less politically acceptable. After Overton's death, his Mackinac Center for Public Policy colleague Joseph Lehman further developed the idea and named it after Overton.[9]
Political commentator Joshua TreviƱo has postulated that the six degrees of acceptance of public ideas are roughly:[10]
- Unthinkable
- Radical
- Acceptable
- Sensible
- Popular
- Policy
The Overton window is an approach to identifying the ideas that define the spectrum of acceptability of governmental policies. Politicians can only act within the acceptable range. Shifting the Overton window involves proponents of policies outside the window persuading the public to expand the window. Proponents of current policies, or similar ones within the window, seek to convince people that policies outside it should be deemed unacceptable. According to Lehman, who coined the term, "The most common misconception is that lawmakers themselves are in the business of shifting the Overton window. That is absolutely false. Lawmakers are actually in the business of detecting where the window is, and then moving to be in accordance with it."