sources of public opinion
political socialization
party identification
self interest
elite influence
focusing events
measuring public opinion
polls
survey research
random sample
likely voters
framing effects
timing
push polls
benchmark polls
straw polls
margin of error
response bias
bandwagon effect
boomerang effect
Bradley Effect
non-attitudes
rational / irrational public
information shortcuts
heuristics
schemas
group think
mandates
approval rating
policy agenda
