Thursday, February 7, 2013

PPP's latest news trust poll

This is Public Policy Polling's fourth such poll.

I though this was the most interesting sentence in their evaluation:
We find once again this year that Democrats trust everything except Fox, and Republicans don't trust anything other than Fox.
More detail broken down by partisanship:
Democrats put the most faith in PBS (+61 at 72/11), followed by NBC (+45 at 61/16), MSNBC (+39 at 58/19), CBS (+38 at 54/16), CNN (+36 at 57/21), ABC (+35 at 51/16), and Comedy Central (+10 at 38/28). Out of the non-Fox channels Republicans have the most faith in PBS at -21 (27/48), followed by NBC (-48 at 18/66), CNN (-49 at 17/66), ABC (-56 at 14/70), MSNBC (-56 at 12/68), CBS (-57 at 15/72), and Comedy Central (-58 at 8/66).


And for American's as a whole:
PPP's annual poll on TV news finds that there's only one source more Americans trust than distrust: PBS. 52% of voters say they trust PBS to only 29% who don't trust it. The other seven outlets we polled on are all distrusted by a plurality of voters.

. . . When it comes to asking Americans which single outlet they trust the most and least out of the ones we polled on, Fox News once again wins both honors. 34% say it's the one they trust the most, compared to 13% for PBS, 12% for CNN, 11% for ABC, 8% for MSNBC, 6% for CBS, and 5% each for Comedy Central and NBC. Fox News is the choice of 67% of Republicans, while Democrats basically split their allegiances four ways between ABC and CNN, both at 17%, and MSNBC and PBS, both at 16%.


Even more Americans identify Fox News as the outlet they trust the least- 39% give its that designation to 14% for MSNBC, 13% for CNN, 12% for Comedy Central, 5% for ABC and CBS, 3% for NBC, and 1% for PBS. 60% of Democrats give it their lowest marks while Republicans split between MSNBC (24%), CNN (19%), and Comedy Central (14%) on that front
Lot's to discuss here. Big superficial takeaway: Fox is the most polarized news source - along party lines - PBS is the least. When we discuss media effects on public opinion we'll go over the role opinion leaders play in how people determine what to believe and not to believe. The story contains the full results, which might allow for additonal data analysis for the ambitious.