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EACH NEW BREAKING news situation is an opportunity for trolls to grab attention, provoke emotions, and spread propaganda. The Russian government knows this. Fake-news manufacturing teenagers in Macedonia know this. Twitter bot creators know this. And thanks to data-gathering operations from groups like the Alliance for Securing Democracy and RoBhat Labs, the world knows this.
In the wake of Wednesday’s Parkland, Florida, school shooting, which resulted in 17 deaths, troll and bot-tracking sites reported an immediate uptick in related tweets from political propaganda bots and Russia-linked Twitter accounts. Hamilton 68, a website created by Alliance for Securing Democracy, tracks Twitter activity from accounts it has identified as linked to Russian influence campaigns. As of morning, shooting-related terms dominated the site’s trending hashtags and topics, including Parkland, guncontrolnow, Florida, guncontrol, and Nikolas Cruz, the name of the alleged shooter. Popular trending topics among the bot network include shooter, NRA, shooting, Nikolas, Florida, and teacher.
On RoBhat Labs' Botcheck.me, a website created by two Berkeley students to track 1500 political propaganda bots, all of the top two-word phrases used in the last 24 hours—excluding President Trump's name—are related to the tragedy: School shooting, gun control, high school, Florida school. The top hashtags from the last 24 hours include Parkland, guncontrol, and guncontrolnow.
Ash Bhat, one of the project’s creators, says the bots are able to respond quickly to breaking news because they’re ultimately controlled by humans. In contrast to the Russia-affiliated Hamilton 68 bots, Bhat would not speculate on who is behind the bots that RoBhat Labs tracks. In some cases, the bot creators come up with hashtags, and use their bots to amplify them until they’re adopted by human users. “Over time the hashtag moves out of the bot network to the general public,” he says. Once a hashtag is widely adopted by real users, it’s difficult for Twitter to police, Bhat says. RoBhat Labs’ data shows this happened with the hashtag MemoDay, which bubbled up when House Intelligence Chairman Devin Nunes’ controversial memo was released.
What's the purpose? According to this opinion piece, to undermine trust in American governing institutions.
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For most Americans, the Parkland shooting was a terrible tragedy. But for social media accounts that promote the interests of Russia in the United States, it was a fantastic opportunity.
On the morning after the tragedy, the Russia-linked accounts were commenting fiercely, pushing the “crazy lone killer” explanation for the shooting and mocking advocates of gun control. According to Hamilton 68, a tracker website created by the German Marshall Fund, a lot of them linked to photos of guns and ammunition on the Instagram account of the suspected killer, plus a screenshot of a Google search for “Allahu akbar.” Others linked to a fact-checking website that debunked some statistics about gun crime.
By Friday morning, some of the same accounts were also pushing something slightly different: the hashtag #falseflag. That’s a reference to the conspiracy theory, already widespread 48 hours later, that the shooting never happened, that the attack is a “false flag” operation staged by the U.S. government as a prelude to the seizure of guns.
And this is just the beginning. Over the next few days, many of these same kinds of accounts will invent a whole range of conspiracy theories about the shooting. If the past repeats itself, pro-Russian, alt-right, white-supremacist and pro-gun social media accounts will promote the same hashtags and indulge in the same conspiracy theories.
Each group has its own interests in pushing #falseflag, but the Russian interest is clear. They do it because it helps undermine trust in institutions — the police, the FBI, the media — as well as in the government itself. They also do it because it helps to amplify extremist views that will deepen polarization in U.S. political life and create ever angrier, ever more partisan divides.