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Influencers in Texas are power players who advocate for candidates, put through policy proposals, cause ideological changes, and affect popular perceptions. They can take on many forms: politicians, lobbyists, advisors, donors, corporations, industry groups, labor unions, single-issue organizations, nonprofits, to name a few. The activity of influencers and their impact can be felt on the national, state or local level, and even in certain policy sectors.