Saturday, March 31, 2007

Agenda Setting

What are we to make of this story?

Time Magazine puts possible losses in the war in Afghanistan on the cover of its editions across the world, except in the U.S. where the cover focuses on a story on celebrity photography.

Take 1: The media overlords do not want the American public thinking negative thoughts about the war.

Take 2: Celebrity photography sells more copies than depressing war stories.

Maybe both?

The first take illustrates the media's role as agenda setters. The classic quote is that the media cannot tell people how to think but can tell them what to think about, or in this case what not to think about.

The second points out that the media is/are a private business endeavor and that they only exist to the degree that they can earn their keep. Not what Jefferson had in mind, but hey. . .