Even in the hyper-competitive world of political media strategists--a line of work that tends to reward the studied deployment of affectation and outsized personality--Steve Schmidt, the tough-talking, shaven-headed, 37-year old former high school tight end from North Plainfield, New Jersey, who recently emerged from a scrum among John McCain's inner circle to become the head of day-to-day operations, arrived on the national stage trailing more colorful nicknames than most.
"He figured out pretty quickly that [a martial] reputation would work to his professional benefit," Dan Schnur, McCain's communications director in 2000, recently told me. "When he came on to the Schwarzenegger [2006 gubernatorial] campaign, I told his junior staffers: If you show up late to a meeting, Steve will waterboard you."
Schmidt's most recent promotion was announced on July 2. Campaign manager Rick Davis's duties were scaled back to fundraising, searching for a v.p., and making preparations for the national convention, while Schmidt was dispatched to the campaign's
Read on to get an inside look at the current state of the McCain campaign.
