The argument that machines speak was first made in the context of
Internet search. In 2003, in a civil suit brought by a firm dissatisfied
with the ranking of Google’s
search results, Google asserted that its search results were
constitutionally protected speech. (In an unpublished opinion, the court
ruled in Google’s favor.) And this year, facing increasing federal
scrutiny, Google commissioned Eugene Volokh, a law professor at the
University of California, Los Angeles, to draft a much broader and more
elaborate version of the same argument. As Professor Volokh declares in
his paper: “Google, Microsoft’s Bing, Yahoo! Search, and other search
engines are speakers.”
[See a related article here.]
[See a related article here.]
To a non-lawyer the position may sound bizarre, but here is the logic.
Take a newspaper advice columnist like Ann Landers: surely her answers
to readers’ questions were a form of speech. Likewise, when you turn to
Google with a question, the search engine must decide, at that moment,
what “answers” to give, and in what order to put those answers. If such
answers are speech, then any government efforts to regulate Google, like
any efforts to bowdlerize Ann Landers, must be examined as censorship.
But the authors balks at the idea that a non-organic entity - a creature created by an algorithm developed by a corporation - should have the same speech rights as an actual person:
Is there a compelling argument that computerized decisions should be
considered speech? As a matter of legal logic, there is some similarity
among Google, Ann Landers, Socrates and other providers of answers. But
if you look more closely, the comparison falters. Socrates was a man who
died for his views; computer programs are utilitarian instruments meant
to serve us. Protecting a computer’s “speech” is only indirectly
related to the purposes of the First Amendment, which is intended to
protect actual humans against the evil of state censorship. The First
Amendment has wandered far from its purposes when it is recruited to
protect commercial automatons from regulatory scrutiny.
It is true that the First Amendment has been stretched to protect
commercial speech (like advertisements) as well as, more
controversially, political expenditures made by corporations. But
commercial speech has always been granted limited protection. And while
the issue of corporate speech is debatable, campaign expenditures are at
least a part of the political system, the core concern of the First
Amendment.
The line can be easily drawn: as a general rule, nonhuman or automated
choices should not be granted the full protection of the First
Amendment, and often should not be considered “speech” at all.