Wednesday, April 17, 2024

The Issue Attention Cycle

 - Up and down with ecology-- the "issue-attention cycle"

American public attention rarely remains sharply focused upon any one domestic issue for very long--even if it involves a continuing problem of crucial importance to society. Instead, a systematic "issue-attention cycle" seems strongly to influence public attitudes and behavior concerning most key domestic problems. Each of these problems suddenly leaps into prominence, remains there for a short time, and then --though still largely unresolved--gradually fades from the center of public attention. A study of the way this cycle operates provides insights into how long public attention is likely to remain sufficiently focused upon any given issue.