Saturday, October 2, 2010

Selling the Health Care Law

Campaigns are all about public relations, how to sell ideas to the electorate. The health care law has presented Democrats with a problem. The public seem to be divided over the general idea of the health care law, but supports some specifics within it. How then do they deal with this in an election?

Do they run away from the law in general? Or do they try to reframe how the public thinks of the law?

It is commonly argued that the ability to do the latter is the a key indicator of political power.