Tuesday, November 22, 2011

The dreaded You Tube moment

Here's an interesting read - it touches on points made in 2301 when we discussed the consequences of new media technology, in this case You Tube. The author argues that Republican candidates are mindful that their performances in the debates can lead to unwitting viral recordings that can undermine a candidate's appeal. Rick Perry's "oops" moment took off and had a life of its own since it was easily captured and distributed.

This has had an impact on how candidates perform: "No one has been more cautious in debates than Romney, the field's nominal front-runner. The former Massachusetts governor has worked to draw little attention to himself, choosing his words carefully when answering questions and often refusing to take the bait if a rival tries to goad him or get under his skin."

The story points out an important contemporary reality: ""The potential army of detractors or amplifiers has expanded exponentially, which makes the candidates more sensitive . . . Now, everyone's a publisher and everyone's a distributor. It makes the candidates realize there is no safe harbor anymore."