Brendan Nyhan takes campaign reporters to task for giving too much - or any - attention to superficial news events like the etch a sketch comment about Romney or the recent claim that his wife has never worked a day in her life. He is especially concerned that reporters pick up rumors sent via Twitter as being true without fact checking.
He says we are the silly season.
Perhaps all of this is fostered by technology that allows for messages to get out quickly and business models that depend on this speed - regardless of whether it is accurate.