One of the political themes that drove a wedge through the New Deal Coalition in the 1968 campaign.
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Both the concept and the exact phrase "Law and order" became a powerful political theme in the United States during the late 1960s. The leading proponents were two Republicans, the governor of California Ronald Reagan and presidential candidate Richard Nixon. Nixon targeted, among others, working class White ethnics in northern cities to turn against the Democratic Party, blaming it for being soft on crime and rioters.
Flamm (2005) argues that liberals were unable to craft a compelling message for anxious voters. Instead, they either ignored the crime crisis, claimed that law and order was a racist ruse, or maintained that social programs would solve the "root causes" of civil disorder, which by 1968 seemed increasingly unlikely and contributed to a loss of faith in the ability of the government to do what it was sworn to do—protect personal security and private property. Conservatives rejected the liberal notions. "How long are we going to abdicate law and order," House GOP leader Gerald Ford demanded in 1966, "in favor of a soft social theory that the man who heaves a brick through your window or tosses a firebomb into your car is simply the misunderstood and underprivileged product of a broken home?"
Flamm (2005) documents how conservatives constructed a persuasive message that argued that the Civil Rights Movement had contributed to racial unrest and President Lyndon B. Johnson's Great Society had rewarded rather than punished the perpetrators of violence.
