Again, from Slatest:
Democrats Hope Young and Minority Voters Return to Polls
Democrats are pinning their hopes—and their war chest—on enticing young and minority voters back to the polls this fall. Typically, both parties focus on bringing out their reliable base in midterm elections. But this year, Democrats have carved out $50 million to spend on trying to bring 2008's 15 million first-time voters back to the polls. Like in 2008, Democrats plan to get out the vote by canvassing door-to-door and spending heavily on the Web. But will this strategy be successful in "a political climate in which hope and exhilaration has given way to anger and disappointment" where the momentum has shifted to the Republicans? Some party organizers are skeptical of the approach and think the money should be spent in more traditional ways, like on television ads. "I think they're going to come in for a very rude awakening. It's going to be brutal," one organizer said.
The Washington Post Sunday, June 20, 2010
This fits with 2301s' discussion about elections. Democrats did especially well in 2008 because young and minority voters actually voted. The party took names and number and hopes to use them to repeat that performance.