I want to highlight a separate quote from the story on the political intelligence industry linked to below since it makes a separate point about the changing role of the media given the online environment and changes in the way people use the news and in how it is gathered:
As journalism and the habit of reading decline, it seems entirely possible that political intelligence will develop into a billion-dollar industry. People will still need information about government affairs, after all. But this information may become a luxury commodity for the very rich rather than something ordinary citizens consume by reading newspapers and magazines or listening to the radio or watching the evening news. Demand for all these mediums has dwindled, and the rise of the Internet doesn’t appear to have taken up the slack. Politicians, meanwhile, who after all have limited time on their hands, may increasingly wonder why they should spend any of it talking to a mere reporter when they can talk instead to a political intelligence consultant who just might reward the favor with a fat campaign contribution.