From the story:
George Prescott Bush filed the paperwork Tuesday to run for Texas land commissioner next year, hoping to use a little-known but powerful post to continue his family's political dynasty in one of the country's most conservative states.
A Spanish-speaking attorney and consultant based in Fort Worth, Bush is considered a rising star among conservative Hispanics, and his political pedigree is hard to match.
He is the grandson of former President George H.W. Bush, the nephew of former President George W. Bush and the son of Florida Gov. Jeb Bush -- often mentioned as a 2016 presidential hopeful.
Bush unveiled a campaign website with a "George P. Bush for Land Commissioner" logo and a three-minute video in which he says, "Texas is an exceptional state because we as Texans are exceptional."
Well, now we know. He has already attracted a large number of contributors, which might suggest he'll have little trouble winning, but are Texans tired of the Bush name?
[Current Land Commissioner Jerry] Patterson said he believes that running with the Bush name is "both a blessing and a curse."
Some critics accused Bush of cynically shopping for the most politically opportunistic Texas office rather than showing serious interest in one.
But Patterson said that was a mere byproduct of Bush not being ready to make an announcement.
"That's the problem you have when your last name is Bush," Patterson said. "It's impossible to control the message."
